As a consumer, it tends to be more convenient to become a repeat customer somewhere, since you do not need to run around looking for the right retailer every time you want a product – you already know what the retailer does and how you will get treated there.

In terms of tradesmen, this concept becomes even more important, as people tend not to go elsewhere once they have found someone they trust to do the job for a reasonable price. The need to establish a good relationship between tradesman and customer should mean that every worker is out there busting a gut to make a good impression, yet there are still cowboys to watch out for.

The issue is that a normal product – for instance, a toothbrush – will have a price clearly marked on it and the buyer will not expect that figure to rise. In comparison, a plumbing job could start out as one thing and then become more expensive because new problems are found. As a result, people look to systems such as plumbers reviews to establish whether they can trust the change in price.

In addition, the question of trust is not restricted to the cost of a technician’s services; you must also have confidence in the quality of the work they have done. As a layman, you will probably have no idea if they have repaired a piece of equipment correctly and safely.

It is a cliché that people like to be friends with individuals in technical professions such mechanics, plumbers and electricians, but it does not make it any less true. By having an already established relationship with a customer, a tradesman may benefit from being trusted. The challenge for them is to create this confidence outside of social circles.

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